Diagnose
When Graeme launched North East Sports Therapy in Stonehaven, he knew he had a great service, but not enough people knew about it.
Like many new businesses, he was facing the classic challenge: How do I get found online and attract the right clients?
Graeme had a website but wasn’t sure how to make it work for him. His social media presence wasn’t driving business, and he needed a strategy to reach and retain clients effectively. That’s where CoCo came in!
Design
We explored Graeme’s business, identifying opportunities to boost visibility, drive engagement, and convert interest into bookings. Our approach covered:
- Website & SEO: Optimised his site to improve Google rankings and ensure potential clients could easily find him.
- Meta Ads: Created an ad pack, pre-built audiences, and provided training so Graeme could confidently run high-performing ads.
- Brand Positioning & Strategy Workshop: Clarified his unique value, target audience, and how to communicate effectively.
- Content Creation: Developed a bank of engaging, client-focused content to resonate with his audience.
- Email Marketing: Set up MailChimp with trigger-based email sequences to keep customers engaged.
- Analytics & Insights: Trained Graeme on Google Analytics & Search Console, giving him the tools to track and refine his strategy.
- Future-Proofing: Delivered all assets and a clear roadmap, supporting Graeme to implement at his own pace.
Deliver
Since working with CoCo, North East Sports Therapy has seen a significant increase in both client retention and new bookings. By improving his digital presence and putting a sustainable marketing system in place, Graeme now has the confidence and skills to grow his business.
Graeme said:
"Working with CoCo for the past few months has made a huge difference to my business, both in terms of client retention and attracting new business. Hannah and Karen are really easy to work with and full of ideas, providing excellent, in-depth info and instructions. The level of detail they delve into is fantastic.
Hannah took the time to explain social media strategies, analytics, and advertising, as well as doing thorough research into our competitors and client personas—all of which has helped us really grow as a business."
Need to get your business seen by the right people? Say hello, we’d love to help!
