In January conversations often centre around what we hope to be different in the coming year. Many people make new year resolutions to start the year with good intentions. But what is the difference between a habit and an intention? A habit is something that we do regularly and automatically, without much thought or conscious...Continue reading
Diagnose: At CoCo we love words, just as much as our client MMG Chartered Accountants love numbers! MMG’s managing director, Paul Crichton, knows that for some people the numbers can be daunting and wanted to dispel the myth that accountants are boring and numbers can be fun! This was music to our...
While the CoCo team wouldn’t say no to a Y2K-esque rendition of Britney’s early moves, we’re not sold on the idea of this being utilised as a B2B marketing tactic. Or are we? TikTok is quickly becoming the world’s most utilised social media platform, with over 1 billion active users worldwide. Originally known for acting...Continue reading
Diagnose: Antibody Analytics is a contract research organisation (CRO) that provides complex immunology and primary cell services to drug developers. As much as the CoCo team would like to think we’d rock a lab coat and goggles, we’ve left the science to the experts to support Antibody Analytics’ communications strategy. As you can imagine, between...Continue reading
On the 27th of July, CoCo attended the Imperium Experts ‘Net Zero for Leaders’ training course delivered by Net Zero International. It was a one-day programme that provided us with an insight into what Net Zero is and how it can be achieved. When we embarked on the course, we had very little understanding of...Continue reading
Let’s admit, we’ve all begrudgingly said ‘yes’ to something we may not agree with. Though, more often than not, reckless yeses can result in a hoard of missed commitments and unachievable expectations. The good thing is, we can clean up the workplace with one simple word: no. By sweeping the yes-man under the carpet, you...Continue reading
Curiosity killed the cat is so 1598. The curiosity skilled the cat is hot off the press. The World Economic Forum predict, that by 2025, the top skills in demand will include creativity, originality and initiative; analytical thinking and innovation; active learning and learning strategies. All of which lean on an inquisitive mind. What would...
If you’ve worked with us, you probably know that we’re big fans of alliteration. You know that we’re competent, caring and curious. And you know that we’re rarin’ to go. However, we don’t wander in any direction, we lead the way in competency. Our team strives to be the best for the best. We don’t...Continue reading
More often than not, we think of communication as verbal. This is not the case as communication stretches beyond the mouth of linguistics and into the grand gesture of body language. First published in 1972, Albert Mehrabian’s model has become one of the most widely referenced statistics in communications. Here’s the overly-simplistic interpretation: 7% of meaning...Continue reading
When you’re in the process of making bread, proofing is the final rise before it’s baked. If the dough isn’t allowed to proof, the yeast can’t release carbon dioxide, and the gluten won’t stretch. Just like bread, proofing copy is an essential stage that provides consistency and elevation. If copywriting hasn’t gone through the proofing...Continue reading