Do customers yearn for the convenience of informal conversation? Can you help people combat FOMO while increasing visibility? Do people trust strangers more than brands? Let’s investigate top trends to watch out for this year. 1. Conversational marketing Hey, you. While chatbots were so last year, we should now be looking beyond automation and...Continue reading
Why? Why? Why? A question that is both popular with children and communications professionals. At CoCo, we will never grow old of asking our clients ‘why?’, you could say we have the enthusiasm and energy of an inquisitive toddler! We are nosey by nature, and the ability to sniff out stories is a skill we’re...Continue reading
Plush scented candles, creative canvass bags and sourdough bread alike – there has been an array of inspiring creators turning their hobbies into a side hustle during this uncertain period. Supporting small businesses has never been more crucial; we have shared some of our tip-top tips to help your start-up communicate with confidence. Be the...Continue reading
As Aberdeen enters lockdown 2.0, I have started to question if we are living through Groundhog Day? Every new day feels as if it has been copied and pasted from the day before. I wake up, get ready and commute through to my spare bedroom for what feels like my 1000th trip on the ‘corona-coaster’....Continue reading
My name is Hannah, and I tell stories! I don’t read from children’s books or recite fairy tales; instead, I use stories as a communications tool to connect your business with your audience. I have a BA (HONS) in Public Relations and have spent my time since graduating in communication-based roles. I’m now lucky enough...Continue reading
Pomodoro might sound like a breed of small dog, or pasta sauce, or a dance move… it is in fact a time management tool. Invented in the early 1990s by developer, entrepreneur, and author Francesco Cirillo, The Pomodoro Technique was named after the tomato-shaped timer he used to track his work as a university...Continue reading
We are in the golden age of coaching. We hold our heads high as executive coaches as we explain to fewer people that we aren’t tennis coaches, we can’t help with their golf swing and would be useless at perfecting their breaststroke. Leadership teams in large organisations and solopreneurs alike understand the power of executive...Continue reading
What do Cinderella, Snow White, Moana and Elsa have in common? Absolutely nothing. My niece told me that Disney princesses aren’t allowed to look at each other. I thought this couldn’t possibly be true, but to my dismay it might not be the ‘fake news’ I hoped for a fairy tale ending. If...Continue reading
I’m not a very kind person. Don’t worry, if we ever meet, I’ll be a little ray of sunshine to encourage, support and motivate you, but recently I’ve been asking myself why this rainbow doesn’t extend to me and I find myself under a dark cloud. I’m not talking about depression or anxiety, just...Continue reading
Late last year I met Jo Macsween, the famous haggis pioneer and now chairs a Vistage peer advisory group for business owners and CEOS in Central Scotland. As a new business owner, Jo’s decades of experience is invaluable to me. She has a canny knack of knowing when to introduce change to her business, and...Continue reading