a common sense approach to corporate communications
I’m not a photographer, but I have coordinated many photoshoots for a variety of clients over the years. From corporate headshots, to aerial shots of machinery or candid photography at a company gathering, the power of good photography should not be under estimated. Not only will it show your business and brand in its best...Continue reading
We are natural storytellers. From ancient times we’ve sat around campfires sharing our experiences, we’ve read bedtime stories to our children and we have gossiped over the garden fence. It comes easier to some than others, but it’s how we communicate. There are shelves of business manuals on the topic, and enough TED Talks to...Continue reading
Did you know that trees communicate? If there is a tree-disease or something that might put their survival in jeopardy they will let the others round them know. I didn’t know this until a friend told me during a walk through a pine forest and we discussed it for at least two miles! I thought...Continue reading
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn...Continue reading
Until very recently I thought that Snapchat was for teenage girls: pouting selfies and a running commentary of who is snogging who at school. That was until I met Chris Marr and joined his Content Marketing Academy (CMA) community. This group of like-minded content marketers from across the world use Snapchat as one of their...Continue reading
What do you say and when do you say it? Is it better to say something rather than nothing at all? Media attention brings great opportunity or huge risk, depending on your preparation. This week I’ve spent time with the organisers of TEDx Dundee to interview some of its sponsors ahead of the conference on...Continue reading
Yes; it’s a cliché, but it really is good to talk. This is especially true in times of uncertainty. The less you tell people, the more they will make up their own version of the story – which is often worse than it actually is. Did you ever play Chinese Whispers at School? According to...Continue reading